Posted On 25/04/25

Move over latte looks and cherry cola lips — 2025’s most irresistible beauty trend is here: Berry Girl Makeup. Think ripe raspberry tones, mulberry-stained lips, and dewy plum cheeks that look like you've just taken a walk through an English orchard. This juicy trend is everywhere right now, from TikTok tutorials to the red carpet, and it's not just a passing phase.

What is Berry Girl Makeup?

“Berry Girl Makeup” is the 2025 evolution of the fruit-inspired beauty wave — softer than last year’s cherry cola obsession, but bolder than no-makeup makeup. The look blends berry-toned hues like cranberry, plum, raspberry, and blackberry with a dewy, flushed finish. 

It’s all about:

• Soft, juicy lips (think stains or glosses in berry shades)
• Creamy blushes for a healthy, just-bitten flush
• Brown or plum mascara for a subtle but sultry eye
• A natural, hydrated base to let the colours pop

This aesthetic suits every skin tone, and it’s incredibly wearable — especially when paired with clean, organic products.

Why is Berry Girl Makeup Trending in the UK?

Several UK beauty influencers and celebrities like Amelia Olivia, Violette Serrat, and even Hailey Bieber are leaning into berry hues this spring and summer.
It also aligns with two major 2025 beauty shifts:

• A return to color after years of nude minimalism
• A growing love for nature-inspired beauty, both in terms of look and ingredients

Bonus? Berry shades tend to enhance natural features without overwhelming your face — perfect for daily wear or elevated evening glam.

How to Achieve the Berry Girl Makeup Look (Clean Beauty Style)

You don’t need a makeup bag full of 20 products. Here’s a simple, skinimalist guide to nailing the trend using clean, nourishing products:

1. Berry-Tinted Lips

Skip the heavy lipstick. Instead, go for a hydrating lip stain or balm with a raspberry or mulberry tone.

2. Flushed Cheeks

Cream or balm blushes in berry tones give that “just came in from the cold” effect.

3. Subtle Eyes

Swap black mascara for brown or plum to soften the eyes while keeping them defined.

4. Second-Skin Foundation

A dewy, natural finish is key. Use a breathable base that lets your skin glow through.

How Berry Girl Makeup Aligns with Clean Beauty Values

What makes Berry Girl Makeup so appealing is that it naturally complements eco-conscious beauty values.
You can create the look with organic, cruelty-free, and skin-friendly products — no harsh ingredients, no unnecessary steps.

It aligns beautifully with the clean beauty philosophy by:

• Promoting minimal product use, reducing waste
• Embracing botanical-inspired hues over synthetic tones
• Encouraging multi-use products for a lower-impact routine
• Focusing on natural skin health and glow, not just coverage

At BlushGreen Cosmetics, we’re loving how this trend celebrates natural beauty with a splash of colour — and fits perfectly into a skinimalist lifestyle.

Final Thoughts on Berry Girl Makeup in 2025

Whether you’re heading to a summer picnic or just want to add a little colour to your daily routine, Berry Girl Makeup is the effortless trend your skin will love.
It's fresh, flattering, and totally wearable — especially when created with clean beauty in mind.

Curious about clean beauty and natural makeup trends? Visit our website to learn more and stay inspired.